You need one of these...

Welcome to the Storybook

Each week, I share… ✍️

• a definition 🤓

• a quick story 📖

• a mindset shift 🤯

• an opportunity list 💡

HAPPY HALLOWEEN! 👻🎃

Houses are decorated dark and spooky, kids running around trick or treating, while the adults enjoy their evening with libations and camaraderie.

Whether you’re dressing up as Freddie Kreuger, Cruella DeVille, Wonder Woman, or Batman, this night provides an opportunity to put on a funny, scary, goofy, or wild costume to let loose a little and have some fun.

As you head out for an epic Halloween evening, I wanted to leave you with some perspective with just how important your costume is…

…and I’m not talking about your Halloween costume.

🤯 THE MINDSET SHIFT 🤯

You have a real-life costume that does things your regular self doesn’t think you’re capable of doing.

People are notorious for selling themselves short, quit when it’s hard, leave when it’s uncomfortable, or do nothing when they’re scared.

This costume, called your ALTER-EGO, can change all of that…

It’s your cool friend.

It’s your confidence builder.

It’s your accountability partner.

It’s your kick in the ass, when you don’t think you can.

Your ALTER-EGO is your persona that will do the things you’re too scared, nervous, or don’t want to do, even though you know those are exactly the things that will change your life.

Here are some well known examples…

• Kobe Bryant = Black Mamba

  • Kobe’s persona allowed him to channel a more intense, laser-focused mentality that helped him perform under pressure.

• Beyonce = Sasha Fierce

  • Beyoncé’s on-stage persona that exudes bold confidence and fearless energy.

• Eminem = Slim Shady

  • Eminem’s wild, unfiltered, and provocative alter ego who pushes boundaries in his lyrics.

Your ALTER-EGO can be made public or it can be kept to yourself, but either way you must leverage this persona as a way to tap into your full potential.

You’re still you, but this alternate version of yourself is what pushes you beyond the edge.

You don’t just need to find yourself; you need to UNLEASH yourself.

Your ALTER-EGO takes ACTION and is what gives you the confidence to try new things, put yourself out there, and take risks.

It gives you the ability to become the person that your meant to be.

It gives you the unwavering commitment to dominate without hesitation.

It provides ultimate focus, and removes any anxiety, stress, or limiting beliefs.

You can use your ALTER-EGO to separate your personal self and your professional or performance self, by creating mental distance.

Your ALTER-EGO can also be leveraged to set clear boundaries with others to be more comfortable with saying no.

It can open the doors for creativity and exploration, you would otherwise feel embarrassed about, such as going on a meditation retreat or taking a breathwork class.

It gets you into rooms, around successful and inspiring people, asking questions and learning for your own future growth, that you otherwise wouldn’t have the guts to do.

Your regular self may never do something like that, but your alternate self just might!

You don’t need to wear your costume every day, but…

…you need an ALTER-EGO…

…to UNLEASH another version of yourself.

And soon enough… you and your ALTER-EGO will become one…

…which is when YOU become UNSTOPPABLE.

💡 AN OPPORTUNITY LIST 💡

a short list of ideas, learnings, recommendations, or happenings for the week

1. The JUMP is back!!! 👈 Finish the year strong with our third transformative in person workshop experience of the year and gear up for a strong, and aligned, year in 2025. Only 25 spots available. Use Code: OPPOFLOW25 for $25 off

2. I am also in the process of putting together the framework for a 👉 6-week Virtual Mastermind that will kick off in January 2025. This will be an amazing opportunity for anyone nationwide as this will be 100% online. An incredible deep dive and strategic experience, collaborating with others striving for growth and success in life and career. If you’re interested in learning more, please 👉 APPLY HERE

As always, please reply to this email with your thoughts, questions, or future topic ideas.

I read every email and love seeing your feedback.

Opportunity is Everywhere!

Cheers, Steven

Watch Episode #75 from the SuccessFlow Podcast.

In this conversation, Phil and I chat with Casey Strunk, Owner of Strunk Group, and discuss what committed advocacy means for his clients and community. We talk about Casey’s path going from a collegiate golfer at Northwestern to purchasing the agency from his father, and the identity shift he’s achieved along the way. Casey also started Rise and Ruck Phoenix last year, which is an executive-rucking group focused on creating relationships outside of normal social settings.

Click here to connect with Casey on LinkedIn