This is what you need...

Welcome to the Storybook

Each week, I share… ✍️

• a definition 🤓

• a quick story 📖

• a mindset shift 🤯

• an opportunity list 💡

Like most startups, we didn’t have any clients or a network of prospective clients to come out with a bang our first year.

But we still found a way to outpace our competition, achieving mid double digit growth, year over year.

How did we do it?

By finding LEVERAGE in everything we do.

In our world, LEVERAGE means finding ways to make a small effort go a long way.

For example, instead of spending weeks cold-calling potential clients, we focused on nurturing a handful of key relationships that open doors to dozens of opportunities.

We learned that investing in a few high-quality partnerships created far greater returns than spreading ourselves thin, running around with our heads cut off, knocking on doors.

As we continue to grow, we also LEVERAGE our happy clients for testimonials, reviews, and referrals.

This principle isn't just about business, though.

You can apply LEVERAGE in your personal life too.

In fitness, doing compound exercises like squats and deadlifts gives you more strength benefits in less time than isolated movements.

In relationships, meaningful conversations build deeper connections than small talk ever could.

In learning, focusing on mastering one skill often unlocks improvements in others.

🤯 THE MINDSET SHIFT 🤯

LEVERAGE is about being intentional with your energy.

Think of it like pushing a boulder up a hill…

If you choose the steepest path, you’ll expend all your energy and get nowhere.

But if you find the right angle, the same push can take you much farther with less effort.

Instead of asking yourself, "How can I work harder?" 

Start asking, "How can I LEVERAGE more?"

This mindset shift can completely transform your approach to challenges and opportunities that come your way.

In business, this might mean identifying ways to automate processes, delegating tasks that aren’t your strong suit, or focusing on high-impact activities that drive the most value.

In life, it could mean prioritizing the relationships, habits, and experiences that add real meaning, rather than spreading yourself thin across a dozen different things.

LEVERAGE isn’t about cutting corners or looking for shortcuts.

It's not just about working harder; it's about working smarter and getting more from the same input to maximize the impact of every decision you make.

It’s about optimizing your time, energy, and resources so that every action you take moves you closer to your goals, faster.

As you move through this week, keep LEVERAGE at the forefront of your mind.

The results might just surprise you.

💡 AN OPPORTUNITY LIST 💡

a short list of ideas, learnings, recommendations, or happenings for the week

1. I am a member of one of the largest 👉 BNI chapters in Arizona. BNI is the largest referral networking organization in the world and if you are a business owner or sales rep looking to grow through quality referrals, plus meet some incredible people, this is a no-brainer. I’ve been a member for 6 years and 40% of our new revenue growth comes from BNI along. Please reply to this email if you’re interested in joining me as my guest at our next Wednesday meeting.

As always, please reply to this email with your thoughts, questions, or future topics ideas. I read every email and love seeing your feedback.

Opportunity is Everywhere!

Cheers, Steven

Watch Episode #73 from the SuccessFlow Podcast.

In this episode of the Success Flow podcast, Phil and I sit down with Fred Suniga, a Jiu-Jitsu instructor and competitor. Fred shares his journey from a military upbringing to becoming a full-time Jiu-Jitsu coach. The conversation delves into his coaching philosophy, the differences between Gi and No-Gi training, and the importance of mentorship in martial arts. Fred also discusses the competitive landscape of Jiu-Jitsu, his experiences in tournaments, and his definition of success, which centers around the impact one has on others.